History

Iranian Immigrants in the early ’80s came to the United States with diverse faiths, beliefs, and political opinions. However, they were all common in two things, baffled by an imposed immigration and their native language, Farsi. The emergence of numerous Iranians with no English literacy in Los Angeles shaped the necessity of Farsi signs in this city. Besides the practicality of the Farsi signs on building facades, they helped the Iranians establish their identity by using the Farsi typography as a public form of representation. For the same reason, Farsi signs encouraged more Iranians to gather in the same geography to start a business, for residence, or even for a stroll and shaped communities like Persian Square in Westwood or Pico-Robinson.